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CGI广告,品牌城市营销的新表达
CGI是指使用计算机软件创建静态或动画视觉内容,具有3D效果。2023年初,3D艺术家伊恩·帕德汉姆用CGI效果,为美妆品牌美宝莲打造给地铁刷睫毛的广告,掀起“虚拟户外广告”的流行。随之,国内品牌开始尝试CGI广告。 别的不说,我去年真被美宝莲CGI广告“骗 ...
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