Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Web analytics tools, too, are in something of a crisis-moment. When a measurement vendor is collecting vast amounts of Web data for thousands of clients, providing deep access to that data isn’t easy.

Markus Juhr-De Benedetti is driving Blue Yonder’s rapid, scalable international growth. He’s an experienced expert in the internationalization of software companies, specializing in key customer ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...